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Using Social Media for Customer Service
Thanks to the ease and popularity of social media, more and more businesses are feeling the heat of customer service-related inquiries via Facebook, Twitter and other social channels. Now that consumers can send direct, private messages to brands with the new Facebook Timeline, customer service via social is more important than ever. What used to be handled in private, offline … Read More
Posted in Social
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Are you craving Quiznos today? We are!
But actually, make that “QRAVING.” Yesterday, our client Quiznos kicked off QRAVE Quiznos, its new national branding campaign that we helped create. The campaign, which includes digital, print, local store marketing and a direct marketing campaign, supports the rollout of 25 new menu items like wraps, salads and flatbreads and introduces a new line of desserts, including—our favorite—chocolate brownies. You may … Read More
Email Address Collection: What Not to Do
The first step to successful email marketing is permission. If a person does not want information from you, then don’t even attempt it. Some people believe that permission is transferable. The assumption is that if someone has any relationship at all with you, then they will be open to receiving emails. If you agree with that assumption, then keep reading. … Read More
“We are KU” Parody Video Goes Viral for Barkley Partners
Early on Monday, January 30th, I was looking on Facebook and a ton of my KU grad friends were sharing a video called “We Are Mizzou.” After watching 45 seconds of the video, I actually thought the video was made by Kansas kids dressed up in Mizzou gear making fun of Missouri. I’m emphasizing the timing as it is definitely … Read More
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Four Reasons Why Email Is The Marketing Medium of Choice
Ask yourself this question: If you had endless funds, all the time in the world, and a group of people who were 100% consistent, how would you market to your members? I call them members because any customer who is a repeat buyer/user should be treated with respect as a member. If you’re like me, you believe face-to-face communication is … Read More
Forget What You Think You Know About Millennials
Millennials are lazy, right? They’re spoiled and they want everything handed to them. If that’s what you think, you’re going to be way off target when you try to market to this large and increasingly valuable consumer demographic. The Boston Consulting Group today released the latest report based on the research partnership between The Boston Consulting Group, Barkley and Service … Read More
QSR Insights: Restaurant Loyalty Programs Surge
It started with the airlines, and then quickly spread throughout almost every consumer and business-to-business industry. Loyalty programs/frequent buyer programs are one of the primary drugs driving today’s consumers’ buying habits. And I say drug because they are truly addictive. The latest news from the restaurant industry is that over the last two years, frequent diner programs have increased in … Read More
Posted in Restaurant
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CPG Marketing Trends: Effectively Marketing To Moms
It’s no secret that women are an important target for most brands’ marketing goals and objectives. A recent post on Mashable cites Pontiflex research which finds that women make 85% of the purchasing decisions in a household. Higher volume purchasing households are most often driven by families, where the women are making buying decisions for multiple people. Read the rest … Read More
Posted in CPG
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Making the Most of Facebook Timeline for Your Brand
In case you haven’t heard, Facebook Timeline for brand pages is coming. The good news (besides the fact that the new Timeline features are awesome for marketers!) is that this time we had a heads up. Read More
Posted in Social
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