(KANSAS CITY) — Krispy Kreme Doughnut Corporation has named Barkley, one of the largest employee-owned agencies in the U.S., agency of record for the brand. The win comes after three months of close discussions that led to forming a partnership without a formal agency review. The relationship will include duties in brand strategy, advertising, social media, digital, media planning and buying and design. Billings will not be disclosed. Continue reading
Life is full of tough choices, and unfortunately many people are finding themselves in a position to make yet another one. Gone are the days when people can freely give to the many charities they have supported in the past. Today, people are faced with the choice of which charity, if any, they can continue to support financially. Continue reading
First of all, don’t call them “mommy bloggers”—many find that term belittling. Brands are learning the hard way how to engage with bloggers, and it’s safe to say no category has attracted more attention than this influential and highly engaged group of moms.
How do you ensure that moms listen to your message instead of immediately forwarding it to the Bad Pitch Blog? Here are some of the most important lessons Barkley has learned when conducting blogger outreach for clients including Blue Bunny, the Breast Cancer 3-Day, Build-A-Bear Workshop, Lee Jeans, Minute Rice and Sonic Drive-In. Continue reading
(KANSAS CITY) — Following a review of several agencies, Daisy Brand has awarded creative duties for their cottage cheese brand to independent agency Barkley. The agency will launch a new advertising campaign for the Daisy Cottage Cheese Brand in the 2nd quarter of 2011. Scope of services includes strategic planning, research and creative for digital and traditional media. Continue reading
On a recent family vacation to San Francisco, I tried out several location-aware applications on my new 3G iPhone. My experiences left me enthusiastic about location-based services and pondering the implications for advertising and marketing. I was struck not only by how convenient it is to have access to maps and directions, but how much richer my travel experience became by having access to otherwise invisible information about the places I visited. Continue reading