Combining social media with CRM strategies, technologies and business processes can drive company profits. Barkley can show you how to begin a Social CRM strategy in 2010.
In 1993, Don Peppers and Martha Rogers predicted the future of marketing — and to some extent social media — in their book “The One to One Future.”
“A customer management firm manages the differences among customers, rewarding some and getting rid of others, improving the performance of each of them,” they said. “Instead of using media to expose your target audience to your message, think of having a conversation with each of your customers.” Continue reading