As companies move into their marketing planning for the upcoming year, they should take into account some significant, long-term trends. We have identified five major trends that have been developing steadily and that we predict will continue to play a significant role in the consumer market for some time to come… Continue reading
Not long ago, social shopping consisted of simple user reviews and ratings. Now this techno-trend allows users to tap their friends and online communities to share and enhance their shopping experience. Some retailers are adopting these strategies and seeing real results. Continue reading
The era of consumer participation has clearly arrived. With enough blog posts daily to fill The New York Times for the next 19 years, consumers have a voice — and social, digital and mobile technologies will continue to enable their participation. Continue reading