I have a tree peony that has at least seven blooms on it. This is an extraordinary achievement for me, an avid amateur gardener. Ten years ago I obtained this “tree” (it’s a shrub that doesn’t die all the way to the ground, just the leaves) from a neighbor who was selling his house. He had no idea what kind of shrub this was; I did. Continue reading
Burger King is banking on some major revamping, including their core customer target, menu strategy, and advertising, to reverse their negatives sales trends. Their new … Continue reading
Over the course of the past two years, I’ve watched from a distance a good friend of mine go through quite a transition. He’s not middle aged so it couldn’t be a mid-life crisis, but sort of. I wouldn’t paint him as a completely negative personality, but he hovered somewhere in that vicinity. It could have been because he spent most of him time as a sex-offender parole officer. I venture to guess that occupation could have a serious effect on the overall outlook of one’s life. Whatever he was thinking or feeling at a particular moment, he wasn’t afraid to give you a play by play with several choice words and hand gestures. But then something happened… Continue reading
THE IDEA: As a writer, I recognize it’s a visual world. Plus we’re all A.D.D. with the average attention span estimated at 8 seconds. So I wanted to see if I could talk about the relevance of words and keep somebody’s attention for longer than that. This piece ended up around 8 and a half minutes. No music. No pictures. Just words.
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This week’s AdAge Goodworks features the March of Dimes and yours truly. Barkley partnered with the non-profit to launch its first campaign in three years for its major fundraiser, March for Babies. AdAge‘s Karen Egolf spoke to Patty Goldman, CMO at March of Dimes, about how a marketer on a budget can make a compelling message resonate in the hearts of consumers. Continue reading