Millennials: Share your opinion in a ground-breaking new marketing book! And get rewarded…

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The marketing gurus at Barkley are in the early stages of a book targeted to marketing leaders across brands.

We are interested in interviewing Millennials (born in 1977 to 1994) for the book. If that includes you, we want to hear from you.

To sweeten the deal: If you end up being selected for an interview, we will provide you with a $100 gift card to Amazon.com. Sweet!

Interested? To identify who would be the best fit for the guide, we’d love to get more insight into you, and so we’ve created a short, two-part questionnaire below.

Please send your responses via email to millennials@barkleyus.com no later than Tuesday, Feb. 28, at noon ET. We’ll be responding on a rolling basis.

Thanks is advance for your potential involvement and interest!

The Barkley Team


Part One: Of these statements, which best describe you and why? Please include specific examples.

  • I’m more likely to adopt new technology than older people I know.
  • I care what my friends think.
  • I like adventure and seek a broad range of activities.
  • Success and status (workplace or elsewhere) matter to me.
  • I am 100% loyal to my brands. But reserve the right to cheat on them.
  • I believe in cause marketing but don’t want companies to use a cause in a disingenuous way.

Part Two: Do any of these descriptions sounds like you? You may see yourself in more than one description. That’s fine. Please respond with specifics on why/how it does.

Millennial Type 1: Cautious, global, charitable and information hungry. Greatest user of social media.

Millennial Type 2: Disconnected, cautious and charitable. Spends the least amount of time online.

Millennial Type 3: Successful, wired and free-spirited.

Millennial Type 4: Impressionable, cause-driven, healthy and green. Greatest contributor of online content.

Millennial Type 5: Wealthy, family-oriented and digitally savvy. High online intensity.

Millennial Type 6: Heavy use of social media for entertainment, does not contribute content on internet, locally minded and conservative.

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