Four Reasons Why Email Is The Marketing Medium of Choice
Ask yourself this question: If you had endless funds, all the time in the world, and a group of people who were 100% consistent, how … Continue reading
Monthly Archives: April 2012
BrandChannel.com: From Hip-ennials to Gadget Gurus, BCG Parses the Millennial Consumer
BrandChannel features the Boston Consulting Group’s Millennials insights from the research they conducted in conjunction with Barkley and SMG.
San Jose Business Journal: Businesses needs social media to win Millennials
Insights from our Millennials research with SMG and BCG in the Silicon Valley/San Jose Business Journal.
The New York Times: Need Research on Generation Y? There’s a Film for That
“Barkley, an agency in Kansas City, Mo., teamed up with the Boston Consulting Group for a study, “The Millennial Consumer: Debunking Stereotypes,” that was released this … Continue reading
Mashable: Millennials: Engaged, Optimistic, Charitable [Study]
“According to Jeff Fromm, executive vice president at Barkley advertising agency and the founder of the Share.Like.Buy Millennial marketing conference, the way the Millennial generation has … Continue reading