Insights

A repository of industry news, creative nourishment and other curiosities.

Are you craving Quiznos today? We are!

But actually, make that “QRAVING.”

Yesterday, our client Quiznos kicked off QRAVE Quiznos, its new national branding campaign that we helped create.

The campaign, which includes digital, print, local store marketing and a direct marketing campaign, supports the rollout of 25 new menu items like wraps, salads and flatbreads and introduces a new line of desserts, including—our favorite—chocolate brownies.

You may have gotten an early taste of the campaign this past Sunday during Comedy Central’s Comedy Awards skit that featured people trying to sneak into a comedy show with Quiznos food.

So where did the concept for QRAVE Quiznos come from? Explains our very own Jason Parks, VP group account director, in an Ad Age interview: “It’s a universal word, and we thought we could differentiate with the ‘Q.’ We’re trying to capture a specific craving.”

Learn more about QRAVE Quiznos on Ad Age.

qrave.jpg

Comments are closed.