The popularity of business review sites such as Yelp, TripAdvisor and Citysearch has been a boon for shoppers and diners but can sometimes be a pain for retailers and restaurateurs. Today’s wired customer can publish a complaint about his shopping or dining experience before he even leaves the premises, and review sites, Twitter, blogs and Facebook can provide a platform for attacks on your brand by disgruntled customers, former employees or even current employees.

So what can be done to stem the tide?

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