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Barkley to Present WOMMA Webinar on The Millennial Consumer: Debunking Stereotypes

Brand marketers: Are you familiar with one of your largest consumer groups, the Millennials Generation? Can you describe the six segments this ever-so-interesting group falls into? Do you know how they feel about large corporations and cause marketing. Do you know how to reach them effectively with your messaging?

If you answered “no” to any of the questions above, now’s your chance to become educated! Barkley partners Jeff Fromm and Joe Cox will be co-presenting a webinar for WOMMA on June 19th.

The session is titled The Millennial Consumer: Debunking Stereotypes and will help you gain insight and understanding of this important group of consumers. Additionally, the sessions will explain the term “participation economy” and why we must all break out of the old marketing mindset and instead think in terms of co-creation and engagement.

If you’re skeptical of this elusive group of consumers, allow us present you with our findings and further explain why all brand marketers should be paying close attention to the Millennial Generation.

The webinar will be held on Tuesday, June 19, 2012 from 1:00 PM to 2:00 PM (CT). Registration can be accessed by visiting We hope you’ll join us for this exciting and informative event!

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