Insights

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Twitter Introduces New Profile Design

What Is It?

On September 18th, Twitter launched a revamped profile for all users. The most noticeable change comes with the addition of a header. The header is comparable to the Facebook Cover Photo. In the case of Twitter however, the header sits directly behind a user’s profile picture and bio information.

The header image can be any image a user or business chooses, and can be changed at any time. Additionally, Twitter has created more functionality for the background image. Starting on the 18th, users can have more control of the position of the background image. Finally, Twitter also released updates to their iPhone, iPad and Android Apps and with those updates, users can view the new header profile on all three of these apps.

New Twitter headers

The new header will appear across devices.

What It Means for Business Pages

Unlike Facebook Cover Photos, if a brand doesn’t add a header right away, it won’t appear to a user that they are ‘missing’ something. The header will simply not appear until you add it. As we saw with Facebook Cover Photos, many brands will choose to create a clever interaction between the smaller, square profile pictures and larger, wide headers as you can see below.

New Twitter header and profile photo

One example of how the profile picture and header photo can interact.

However, the sizing is slightly different from tablet to phone to desktop, so this is something to keep in mind. The new header allows even more real estate on the Twitter profile for brands to express more about who they are. Like so many of the updates to Facebook and Twitter, brands were left in the dark about the update, so you can expect it will take most brands some time to get a header uploaded. One important note is that as of now, Twitter has not given any restrictions as to what cannot be in a header. So the header would be a great place to highlight a new promotion or any special updates your brand wants to broadcast. As of September 24th, Mashable reported that only 8% of the top brands on Twitter had switched over to the new design.

Barkley’s updated Twitter header.

Barkley’s updated Twitter header.

How to Get It

You can upload your header photo here: Twitter.com/settings/design

Tips:

  • Text will be displayed in white over the header photo, so a darker image will allow the text to be read more easily. Busy patterns will also make the Bio text difficult to read.
  • With more visual pieces (Profile Picture, Bio, Background) be sure to make sure all of these flow with each other and work together.
  • Original image size cannot exceed 1252×626 pixels (with a max file size of 5MB). Twitter does not specify a minimum size, but anything smaller than 640 pixels-wide will appear poor quality.

Want to learn more? Here are some additional resources:

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