What was trending in the digital world last year? According to Ad Age, online video viewership is booming. They reported that online video ads were viewed … Continue reading
Barkley Executive Creative Director Paul Behnen shares his thoughts on the subject with the Kansas City Business Journal.
As a marketer, whether on the agency side or the brand side, we’re constantly trying to establish our perfect target audience. Are they single, married, … Continue reading
Procter and Gamble’s Tide uses mobile video as part of its latest effort to score within its broader campaign. The recent campaign, a partnership with the … Continue reading
Time is money—and when it comes to Super Bowl ads, seconds are very expensive. This year offers no exception, with advertisers paying record rates of … Continue reading