CPG Marketing Trends: The Value of a ‘Like’ Just Increased
How important is it for a brand’s Facebook page to have a large quantity of ‘likes?’ With the introduction of Facebook Graph Search, the value … Continue reading
Author Archives: Brad Hanna
CPG Marketing Trends: Vine Making Brands and Consumers Instant Videographers
Vine videos are a great tool to show followers and fans what is currently trending, popular or of value. It’s also more visually engaging than … Continue reading
CPG Marketing Trends: Purpose Marketing – Selling Beyond Product Benefits
Consumers have more buying options than ever before. Companies saturate the marketplace with similar items, and advertisers are always looking for ways to show why … Continue reading
CPG Marketing Trends: Mobile Motivation for CPG Marketing
While the importance of mobile is clear, brands often have a tough time stretching their wings and dedicating dollars and resources. The good news is … Continue reading
CPG Marketing Trends: Philadelphia Cream Cheese Campaign Setting the Standard in Real Ingredients
During recent consumer research the brand confirmed that consumers are concerned about food processes and were under the assumption that cream cheese is a highly … Continue reading