QSR Insights: Sonic Drive-In Employee Co-Stars in Consumer-Generated Viral Video
Over the past few weeks, a consumer-generated video involving the Sonic brand has taken root and spread like wildfire on the web. Read the rest at … Continue reading


Over the past few weeks, a consumer-generated video involving the Sonic brand has taken root and spread like wildfire on the web. Read the rest at … Continue reading

Before his rise up the ranks of American literature, Kurt Vonnegut was a PR professional for one of the largest corporations in history. Reading about the icon’s time drumming up news releases and placing GE stories in The New York Times brought a smile to my face. Continue reading

Beginning early last week, the crux of this blog post underwent quite the transformation. Originally about Apple’s ability to leave both customers and media alike … Continue reading

Before we can even begin to answer the question above, it’s probably best to first wrap our heads around what public relations has grown to become in this here 21st century. While many have a general understanding of journalism as a whole, it seems the same or more carry an outdated and limited view of public relations. Continue reading