To help communicate the mission and direction of Moonshot, the team created this visual that illustrates the technologies that we feel will have a big impact in the near and not-so-near future. Continue reading
Author Archives: Mark Logan
For Barkley’s 2011 family holiday party, the Moonshot Lab combined combined Kinect, a Christmas tree, lights, and a toy train to create a fun, interactive … Continue reading
“Add something good to the world.” That’s Barkley’s challenge to its partners, and it’s an idea with an illustrious history.
Benjamin Franklin also took that challenge to heart, asking himself each morning, “What good shall I do this day?” and finishing the evening by asking, “What good have I done today?” Continue reading
Not long ago, social shopping consisted of simple user reviews and ratings. Now this techno-trend allows users to tap their friends and online communities to share and enhance their shopping experience. Some retailers are adopting these strategies and seeing real results. Continue reading
Combining social media with CRM strategies, technologies and business processes can drive company profits. Barkley can show you how to begin a Social CRM strategy in 2010.
In 1993, Don Peppers and Martha Rogers predicted the future of marketing — and to some extent social media — in their book “The One to One Future.”
“A customer management firm manages the differences among customers, rewarding some and getting rid of others, improving the performance of each of them,” they said. “Instead of using media to expose your target audience to your message, think of having a conversation with each of your customers.” Continue reading