Lights Out!
Did it look like the National Football League didn’t have a crisis plan in place at Sunday night’s Super Bowl LXVII? Some might think so. … Continue reading
Author Archives: Mike Swenson
A PR Look at the Chiefs and Their Fans
The relationship between the Kansas City Chiefs football team and its fans was put to the test this season. Mike Swenson from Crossroads shares insights on … Continue reading
Say It Ain’t So, Joe
We are watching the disintegration of a reputation right before our very eyes. Joe Paterno, the molder of young men and the shaper of great football … Continue reading
A little PR for public relations
Truth, transparency and authenticity are today’s measuring sticks in the marketplace. Anyone can fake it for a while, but in today’s wide open social media environment, the fakers will be found out quickly. Continue reading
The Ultimate Cause: The Health of Our Planet
There is no more important cause than the environmental health of our planet. What I want to try to do and encourage others in cause to do as well is to find companies that are ready to step up and help. Continue reading