In conjunction with the recent Share.Like.Buy: Marketing + Millennials Conference hosted by Barkley here in Kansas City, Barkley’s innovation lab, Moonshot, hosted a preview launch … Continue reading
Here's some of what we've been doing lately.
Interested in learning more about how Millennials choose what products they buy? Barkley EVP Jeff Fromm contributed an article to Ad Age based on Barkley’s … Continue reading
Barkley EVP Jeff Fromm spoke with eMarketer for their report, “Millennials in the Marketplace: A Generation Moving on Its Own Unpredictable Path.” The report explains … Continue reading
Barkley EVP Jeff Fromm wrote a piece for PSFK about the new definition of brand value. Millennials created The Participation Economy, which altered the old … Continue reading