Lights Out!
Did it look like the National Football League didn’t have a crisis plan in place at Sunday night’s Super Bowl LXVII? Some might think so. … Continue reading
Category: Public Relations
What Is Real? Reputations Never Stop Changing
Our Crossroads partners have some thoughtful observations about reputation in light of the latest news about Lance Armstrong and Manti Te’o. Read the post here Photo … Continue reading
A PR Look at the Chiefs and Their Fans
The relationship between the Kansas City Chiefs football team and its fans was put to the test this season. Mike Swenson from Crossroads shares insights on … Continue reading
Social Media Strategy: Engaging Your Fans Is Key
Take a look at any brand’s social media goals for the year and you’ll probably see the words “Fan Acquisition” somewhere on that list. It’s … Continue reading
Kurt Vonnegut: The Public Relations Man
Before his rise up the ranks of American literature, Kurt Vonnegut was a PR professional for one of the largest corporations in history. Reading about the icon’s time drumming up news releases and placing GE stories in The New York Times brought a smile to my face. Continue reading