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<channel>
	<title>Barkley Explore Blog</title>
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	<link>http://blog.barkleyus.com</link>
	<description></description>
	<lastBuildDate>Mon, 20 May 2013 18:19:42 +0000</lastBuildDate>
	<language>en</language>
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		<item>
		<title>Pop! How Mondelez lost millennial gum chewers</title>
		<link>http://blog.barkleyus.com/2013/05/20/pop-how-mondelez-lost-millennial-gum-chewers/</link>
		<comments>http://blog.barkleyus.com/2013/05/20/pop-how-mondelez-lost-millennial-gum-chewers/#comments</comments>
		<pubDate>Mon, 20 May 2013 18:19:42 +0000</pubDate>
		<dc:creator>Barkley</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[chewing gum]]></category>
		<category><![CDATA[jeff fromm]]></category>
		<category><![CDATA[marketing to millennials]]></category>
		<category><![CDATA[millennials]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1709</guid>
		<description><![CDATA[Chewing gum companies have seen sales decline over the past few years, and Millennials are part of the reason. Bottom line: Younger people aren&#8217;t buying &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/05/20/pop-how-mondelez-lost-millennial-gum-chewers/">Continue reading</a>]]></description>
		<wfw:commentRss>http://blog.barkleyus.com/2013/05/20/pop-how-mondelez-lost-millennial-gum-chewers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Good Works: Playing Around at the MET (And Helping Set Up For Their Gala, Too)</title>
		<link>http://blog.barkleyus.com/2013/05/17/good-works-playing-around-at-the-met-and-helping-set-up-for-their-gala-too/</link>
		<comments>http://blog.barkleyus.com/2013/05/17/good-works-playing-around-at-the-met-and-helping-set-up-for-their-gala-too/#comments</comments>
		<pubDate>Fri, 17 May 2013 14:05:41 +0000</pubDate>
		<dc:creator>Jerrod Mitchell</dc:creator>
				<category><![CDATA[Good Works]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1696</guid>
		<description><![CDATA[On Friday, May 10, 2013, four Barkley partners spent the morning volunteering at Metropolitan Ensemble Theatre, a small, not-for-profit theatre in Kansas City. The theatre, &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/05/17/good-works-playing-around-at-the-met-and-helping-set-up-for-their-gala-too/">Continue reading</a>]]></description>
		<wfw:commentRss>http://blog.barkleyus.com/2013/05/17/good-works-playing-around-at-the-met-and-helping-set-up-for-their-gala-too/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>&#8220;Marketing to Millennials&#8221; book website now available</title>
		<link>http://blog.barkleyus.com/2013/05/16/marketing-to-millennials-book-website/</link>
		<comments>http://blog.barkleyus.com/2013/05/16/marketing-to-millennials-book-website/#comments</comments>
		<pubDate>Thu, 16 May 2013 20:13:42 +0000</pubDate>
		<dc:creator>Barkley</dc:creator>
				<category><![CDATA[Partners]]></category>
		<category><![CDATA[gen y]]></category>
		<category><![CDATA[jeff fromm]]></category>
		<category><![CDATA[marketing to gen y]]></category>
		<category><![CDATA[marketing to millennials]]></category>
		<category><![CDATA[millennials]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1689</guid>
		<description><![CDATA[You can now visit the website for “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever,” which was co-authored by Barkley EVP &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/05/16/marketing-to-millennials-book-website/">Continue reading</a>]]></description>
		<wfw:commentRss>http://blog.barkleyus.com/2013/05/16/marketing-to-millennials-book-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Project Isaac Winners: Best Practices</title>
		<link>http://blog.barkleyus.com/2013/05/13/project-isaac-winners-best-practices/</link>
		<comments>http://blog.barkleyus.com/2013/05/13/project-isaac-winners-best-practices/#comments</comments>
		<pubDate>Mon, 13 May 2013 13:45:34 +0000</pubDate>
		<dc:creator>Barkley</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ad week]]></category>
		<category><![CDATA[barkley]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[innovation lab]]></category>
		<category><![CDATA[rotation week]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1684</guid>
		<description><![CDATA[Barkley was awarded one of Adweek’s inaugural Project ISAAC Awards for our Moonshot Innovation Lab. Adweek named the Innovation Lab a Best Practice in Management. &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/05/13/project-isaac-winners-best-practices/">Continue reading</a>]]></description>
		<wfw:commentRss>http://blog.barkleyus.com/2013/05/13/project-isaac-winners-best-practices/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Daisy Brand named a CPG winner</title>
		<link>http://blog.barkleyus.com/2013/05/10/daisy-brand-named-a-cpg-winner/</link>
		<comments>http://blog.barkleyus.com/2013/05/10/daisy-brand-named-a-cpg-winner/#comments</comments>
		<pubDate>Fri, 10 May 2013 14:46:54 +0000</pubDate>
		<dc:creator>Barkley</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1682</guid>
		<description><![CDATA[A new study ranking CPG leaders names Daisy Brand as a winner in the small brand category. Small brands are considered to be $100 million &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/05/10/daisy-brand-named-a-cpg-winner/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Young Americans Won’t Pay for TV. Will They Ever?</title>
		<link>http://blog.barkleyus.com/2013/05/09/young-americans-won%e2%80%99t-pay-for-tv-will-they-ever/</link>
		<comments>http://blog.barkleyus.com/2013/05/09/young-americans-won%e2%80%99t-pay-for-tv-will-they-ever/#comments</comments>
		<pubDate>Thu, 09 May 2013 19:37:09 +0000</pubDate>
		<dc:creator>Barkley</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1701</guid>
		<description><![CDATA[Millennials want what they want when they want it — and that includes TV. More and more people in his cohort are turning away from &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/05/09/young-americans-won%e2%80%99t-pay-for-tv-will-they-ever/">Continue reading</a>]]></description>
		<wfw:commentRss>http://blog.barkleyus.com/2013/05/09/young-americans-won%e2%80%99t-pay-for-tv-will-they-ever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Good Works: Walking Dogs at KC Pet Project, Brightening Doggy Spirits</title>
		<link>http://blog.barkleyus.com/2013/05/03/good-works-walking-dogs-at-kc-pet-project-brightening-doggy-spirits/</link>
		<comments>http://blog.barkleyus.com/2013/05/03/good-works-walking-dogs-at-kc-pet-project-brightening-doggy-spirits/#comments</comments>
		<pubDate>Fri, 03 May 2013 21:15:05 +0000</pubDate>
		<dc:creator>Elizabeth Holzhauer</dc:creator>
				<category><![CDATA[Good Works]]></category>
		<category><![CDATA[kc pet project]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1677</guid>
		<description><![CDATA[On Thursday, May 2, 2013, a group of nine Barkley volunteers set out for an afternoon of dog walking at KC Pet Project’s main animal &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/05/03/good-works-walking-dogs-at-kc-pet-project-brightening-doggy-spirits/">Continue reading</a>]]></description>
		<wfw:commentRss>http://blog.barkleyus.com/2013/05/03/good-works-walking-dogs-at-kc-pet-project-brightening-doggy-spirits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Social Fresh Conference Serves Up Social Media Knowledge</title>
		<link>http://blog.barkleyus.com/2013/05/01/social-fresh-conference-serves-up-social-media-knowledge/</link>
		<comments>http://blog.barkleyus.com/2013/05/01/social-fresh-conference-serves-up-social-media-knowledge/#comments</comments>
		<pubDate>Wed, 01 May 2013 15:10:28 +0000</pubDate>
		<dc:creator>Carolyn Battle</dc:creator>
				<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1674</guid>
		<description><![CDATA[I recently attended the Social Fresh East conference in Tampa, Florida along with 300+ Social media marketers. I had a unique opportunity to represent both &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/05/01/social-fresh-conference-serves-up-social-media-knowledge/">Continue reading</a>]]></description>
		<wfw:commentRss>http://blog.barkleyus.com/2013/05/01/social-fresh-conference-serves-up-social-media-knowledge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Marketing To Millennials: You Have To Do It Their Way</title>
		<link>http://blog.barkleyus.com/2013/04/30/marketing-to-millennials-you-have-to-do-it-their-way/</link>
		<comments>http://blog.barkleyus.com/2013/04/30/marketing-to-millennials-you-have-to-do-it-their-way/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 16:14:54 +0000</pubDate>
		<dc:creator>Barkley</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[jeff fromm]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[small businesses]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1668</guid>
		<description><![CDATA[Barkley EVP Jeff Fromm, who is also the lead editor of MillennialMarketing.com, spoke with bloggers from Forbes.com about Millennials and small businesses. He gave advice &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/04/30/marketing-to-millennials-you-have-to-do-it-their-way/">Continue reading</a>]]></description>
		<wfw:commentRss>http://blog.barkleyus.com/2013/04/30/marketing-to-millennials-you-have-to-do-it-their-way/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Happy 100th Birthday UMB!</title>
		<link>http://blog.barkleyus.com/2013/04/25/happy-100th-birthday-umb/</link>
		<comments>http://blog.barkleyus.com/2013/04/25/happy-100th-birthday-umb/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 20:00:59 +0000</pubDate>
		<dc:creator>Kristin Kovach</dc:creator>
				<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1663</guid>
		<description><![CDATA[Congratulations to our client UMB on its 100th year in business! A milestone for sure and an inspiration as a fellow Kansas City-based company. We &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/04/25/happy-100th-birthday-umb/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Millennials don&#8217;t worry about online privacy</title>
		<link>http://blog.barkleyus.com/2013/04/22/millennials-dont-worry-about-online-privacy/</link>
		<comments>http://blog.barkleyus.com/2013/04/22/millennials-dont-worry-about-online-privacy/#comments</comments>
		<pubDate>Mon, 22 Apr 2013 15:30:10 +0000</pubDate>
		<dc:creator>Barkley</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[internet trends]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[online privacy]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1644</guid>
		<description><![CDATA[In this article from USAToday, Barkley EVP and co-author of &#8220;Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever,&#8221; was interviewed &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/04/22/millennials-dont-worry-about-online-privacy/">Continue reading</a>]]></description>
		<wfw:commentRss>http://blog.barkleyus.com/2013/04/22/millennials-dont-worry-about-online-privacy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Ball and Its Mason Jars Get Better With Age &#8212; Thanks to Pinterest, DIY</title>
		<link>http://blog.barkleyus.com/2013/04/16/ball-and-its-mason-jars-get-better-with-age-thanks-to-pinterest-diy/</link>
		<comments>http://blog.barkleyus.com/2013/04/16/ball-and-its-mason-jars-get-better-with-age-thanks-to-pinterest-diy/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 18:51:57 +0000</pubDate>
		<dc:creator>Barkley</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ball jar]]></category>
		<category><![CDATA[CPG]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1638</guid>
		<description><![CDATA[One of our clients, Ball Canning, was featured with an article in Ad Age. The article talks about how Ball, an iconic brand that has &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/04/16/ball-and-its-mason-jars-get-better-with-age-thanks-to-pinterest-diy/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Social Media Strategist Talks Social Media Etiquette</title>
		<link>http://blog.barkleyus.com/2013/04/02/a-social-media-strategist-talks-social-media-etiquette/</link>
		<comments>http://blog.barkleyus.com/2013/04/02/a-social-media-strategist-talks-social-media-etiquette/#comments</comments>
		<pubDate>Tue, 02 Apr 2013 17:05:17 +0000</pubDate>
		<dc:creator>Carolyn Battle</dc:creator>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1633</guid>
		<description><![CDATA[KCTV 5 Yesterday I spoke on KCTV5’s Better KC morning show about how to use Social Media professionally and personally. Below are some of the &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/04/02/a-social-media-strategist-talks-social-media-etiquette/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>QSR Insights: Burger King adds non-traditional burgers to menu</title>
		<link>http://blog.barkleyus.com/2013/03/21/qsr-insights-burger-king-adds-non-traditional-burgers-to-menu/</link>
		<comments>http://blog.barkleyus.com/2013/03/21/qsr-insights-burger-king-adds-non-traditional-burgers-to-menu/#comments</comments>
		<pubDate>Thu, 21 Mar 2013 19:33:52 +0000</pubDate>
		<dc:creator>Jessica Cassin</dc:creator>
				<category><![CDATA[Restaurant]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1608</guid>
		<description><![CDATA[Beef, chicken and pork consumption in the United States has been declining for the past 20 years, and one QSR in particular is responding to the &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/03/21/qsr-insights-burger-king-adds-non-traditional-burgers-to-menu/">Continue reading</a>]]></description>
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		<title>CPG Marketing Trends: The Value of a ‘Like’ Just Increased</title>
		<link>http://blog.barkleyus.com/2013/03/20/cpg-marketing-trends-the-value-of-a-%e2%80%98like%e2%80%99-just-increased/</link>
		<comments>http://blog.barkleyus.com/2013/03/20/cpg-marketing-trends-the-value-of-a-%e2%80%98like%e2%80%99-just-increased/#comments</comments>
		<pubDate>Wed, 20 Mar 2013 19:24:29 +0000</pubDate>
		<dc:creator>Brad Hanna</dc:creator>
				<category><![CDATA[CPG]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1456</guid>
		<description><![CDATA[How important is it for a brand’s Facebook page to have a large quantity of ‘likes?’ With the introduction of Facebook Graph Search, the value &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/03/20/cpg-marketing-trends-the-value-of-a-%e2%80%98like%e2%80%99-just-increased/">Continue reading</a>]]></description>
		<wfw:commentRss>http://blog.barkleyus.com/2013/03/20/cpg-marketing-trends-the-value-of-a-%e2%80%98like%e2%80%99-just-increased/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>CPG Marketing Trends: Vine Making Brands and Consumers Instant Videographers</title>
		<link>http://blog.barkleyus.com/2013/03/15/cpg-marketing-trends-vine-making-brands-and-consumers-instant-videographers/</link>
		<comments>http://blog.barkleyus.com/2013/03/15/cpg-marketing-trends-vine-making-brands-and-consumers-instant-videographers/#comments</comments>
		<pubDate>Fri, 15 Mar 2013 19:24:44 +0000</pubDate>
		<dc:creator>Brad Hanna</dc:creator>
				<category><![CDATA[CPG]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[digital trends]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1461</guid>
		<description><![CDATA[Vine videos are a great tool to show followers and fans what is currently trending, popular or of value. It’s also more visually engaging than &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/03/15/cpg-marketing-trends-vine-making-brands-and-consumers-instant-videographers/">Continue reading</a>]]></description>
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		<title>Good Works: Barkley Can-Can at Harvesters</title>
		<link>http://blog.barkleyus.com/2013/03/15/barkley-can-can-at-harvesters/</link>
		<comments>http://blog.barkleyus.com/2013/03/15/barkley-can-can-at-harvesters/#comments</comments>
		<pubDate>Fri, 15 Mar 2013 15:07:15 +0000</pubDate>
		<dc:creator>Chelsea Rohde</dc:creator>
				<category><![CDATA[Good Works]]></category>
		<category><![CDATA[harvesters]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1448</guid>
		<description><![CDATA[People need food; it’s as simple as that. And getting food to people who desperately need it involves a lot more manpower—and space—than one might &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/03/15/barkley-can-can-at-harvesters/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>CPG Marketing Trends: Purpose Marketing – Selling Beyond Product Benefits</title>
		<link>http://blog.barkleyus.com/2013/03/11/cpg-marketing-trends-purpose-marketing-%e2%80%93-selling-beyond-product-benefits/</link>
		<comments>http://blog.barkleyus.com/2013/03/11/cpg-marketing-trends-purpose-marketing-%e2%80%93-selling-beyond-product-benefits/#comments</comments>
		<pubDate>Mon, 11 Mar 2013 19:28:32 +0000</pubDate>
		<dc:creator>Brad Hanna</dc:creator>
				<category><![CDATA[Cause]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[panera bread]]></category>
		<category><![CDATA[purpose marketing]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1465</guid>
		<description><![CDATA[Consumers have more buying options than ever before. Companies saturate the marketplace with similar items, and advertisers are always looking for ways to show why &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/03/11/cpg-marketing-trends-purpose-marketing-%e2%80%93-selling-beyond-product-benefits/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>CPG Marketing Trends: Mobile Motivation for CPG Marketing</title>
		<link>http://blog.barkleyus.com/2013/03/04/cpg-marketing-trends-mobile-motivation-for-cpg-marketing/</link>
		<comments>http://blog.barkleyus.com/2013/03/04/cpg-marketing-trends-mobile-motivation-for-cpg-marketing/#comments</comments>
		<pubDate>Mon, 04 Mar 2013 20:29:45 +0000</pubDate>
		<dc:creator>Brad Hanna</dc:creator>
				<category><![CDATA[CPG]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1467</guid>
		<description><![CDATA[While the importance of mobile is clear, brands often have a tough time stretching their wings and dedicating dollars and resources. The good news is &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/03/04/cpg-marketing-trends-mobile-motivation-for-cpg-marketing/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Showrooming Showdown</title>
		<link>http://blog.barkleyus.com/2013/03/01/the-showrooming-showdown/</link>
		<comments>http://blog.barkleyus.com/2013/03/01/the-showrooming-showdown/#comments</comments>
		<pubDate>Fri, 01 Mar 2013 20:29:22 +0000</pubDate>
		<dc:creator>Barkley</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1438</guid>
		<description><![CDATA[In this article from NRF Stores, Barkley&#8217;s Mark Logan and Jeff Fromm weigh in on the ways in which Millennials are prompting changes in the &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/03/01/the-showrooming-showdown/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Good Works: Lending A Hand at Ronald McDonald House</title>
		<link>http://blog.barkleyus.com/2013/02/28/good-works-lending-a-hand-at-ronald-mcdonald-house/</link>
		<comments>http://blog.barkleyus.com/2013/02/28/good-works-lending-a-hand-at-ronald-mcdonald-house/#comments</comments>
		<pubDate>Thu, 28 Feb 2013 22:38:19 +0000</pubDate>
		<dc:creator>Sofia Chavez-Barroso</dc:creator>
				<category><![CDATA[Good Works]]></category>
		<category><![CDATA[Ronald McDonald House]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1443</guid>
		<description><![CDATA[A small group of Barkley partners recently signed-up to volunteer at the Ronald McDonald House. Upon our arrival we were greeted by their one and &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/02/28/good-works-lending-a-hand-at-ronald-mcdonald-house/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>CPG Marketing Trends: Philadelphia Cream Cheese Campaign Setting the Standard in Real Ingredients</title>
		<link>http://blog.barkleyus.com/2013/02/25/cpg-marketing-trends-philadelphia-cream-cheese-campaign-setting-the-standard-in-real-ingredients/</link>
		<comments>http://blog.barkleyus.com/2013/02/25/cpg-marketing-trends-philadelphia-cream-cheese-campaign-setting-the-standard-in-real-ingredients/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 20:44:07 +0000</pubDate>
		<dc:creator>Brad Hanna</dc:creator>
				<category><![CDATA[CPG]]></category>
		<category><![CDATA[pinterest]]></category>
		<category><![CDATA[social media engagement]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1469</guid>
		<description><![CDATA[During recent consumer research the brand confirmed that consumers are concerned about food processes and were under the assumption that cream cheese is a highly &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/02/25/cpg-marketing-trends-philadelphia-cream-cheese-campaign-setting-the-standard-in-real-ingredients/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Good Works: Barkley Partners Have a Play Date at Drumm Farm</title>
		<link>http://blog.barkleyus.com/2013/02/20/good-works-barkley-partners-have-a-play-date-at-drumm-farm/</link>
		<comments>http://blog.barkleyus.com/2013/02/20/good-works-barkley-partners-have-a-play-date-at-drumm-farm/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 21:10:34 +0000</pubDate>
		<dc:creator>Katy Maestas</dc:creator>
				<category><![CDATA[Good Works]]></category>
		<category><![CDATA[Drumm Farm]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1426</guid>
		<description><![CDATA[It’s not every day you get to escape the office for a play date. On Monday, a group of Barkley partners spent our afternoon getting &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/02/20/good-works-barkley-partners-have-a-play-date-at-drumm-farm/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>QSR Insights: Trend toward more eclectic Lent options</title>
		<link>http://blog.barkleyus.com/2013/02/19/qsr-insights-trend-toward-more-eclectic-lent-options/</link>
		<comments>http://blog.barkleyus.com/2013/02/19/qsr-insights-trend-toward-more-eclectic-lent-options/#comments</comments>
		<pubDate>Tue, 19 Feb 2013 20:56:16 +0000</pubDate>
		<dc:creator>Chelsie French</dc:creator>
				<category><![CDATA[Restaurant]]></category>
		<category><![CDATA[lent options]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1617</guid>
		<description><![CDATA[Restaurant chains are constantly developing new menu items and the Lent season has become a key period for menu innovation in the last two years.  &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/02/19/qsr-insights-trend-toward-more-eclectic-lent-options/">Continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Barkley and Krispy Kreme Present at IFA Conference</title>
		<link>http://blog.barkleyus.com/2013/02/18/barkley-and-krispy-kreme-present-at-ifa-conference/</link>
		<comments>http://blog.barkleyus.com/2013/02/18/barkley-and-krispy-kreme-present-at-ifa-conference/#comments</comments>
		<pubDate>Mon, 18 Feb 2013 17:00:14 +0000</pubDate>
		<dc:creator>Barkley</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[IFA]]></category>
		<category><![CDATA[Krispy Kreme]]></category>
		<category><![CDATA[millennials]]></category>

		<guid isPermaLink="false">http://blog.barkleyus.com/?p=1417</guid>
		<description><![CDATA[Jeff Fromm, Barkley Executive Vice President and Co-Author of &#8220;Marketing to Millennials,&#8221; and Brian Little, Krispy Kreme Corporate Communications Manager, are presenting today at the 53rd IFA &#8230; <a class="moreLink ir" href="http://blog.barkleyus.com/2013/02/18/barkley-and-krispy-kreme-present-at-ifa-conference/">Continue reading</a>]]></description>
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