Pop! How Mondelez lost millennial gum chewers
Chewing gum companies have seen sales decline over the past few years, and Millennials are part of the reason. Bottom line: Younger people aren’t buying … Continue reading
Tag Archives: millennials
“Marketing to Millennials” book website now available
You can now visit the website for “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever,” which was co-authored by Barkley EVP … Continue reading
Marketing To Millennials: You Have To Do It Their Way
Barkley EVP Jeff Fromm, who is also the lead editor of MillennialMarketing.com, spoke with bloggers from Forbes.com about Millennials and small businesses. He gave advice … Continue reading
Millennials don’t worry about online privacy
In this article from USAToday, Barkley EVP and co-author of “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever,” was interviewed … Continue reading
The Showrooming Showdown
In this article from NRF Stores, Barkley’s Mark Logan and Jeff Fromm weigh in on the ways in which Millennials are prompting changes in the … Continue reading